Local SEO for lawyers puts a firm in front of the person who just got served papers and is searching at midnight for whoever can help. That search rarely turns into a callback list; it turns into one call to whoever ranks first.
30 minutes, no pitch. If your gap is small, you will be told that.
Only the first one needs anything from you, and it takes a single conversation.
Your current Google Business Profile, where you actually rank today for the searches clients run, and everywhere your listings disagree with each other.
Categories, service areas, photos, and one consistent name, address and phone number across every listing that mentions your law firm.
Citations across Avvo, FindLaw and your state bar's own directory, plus a page built specifically to rank for local seo for lawyers.
Rankings move over weeks, not overnight, tracked and reported every month so you can see the trajectory instead of guessing at it.
This is built for law firms that get referrals but lose the cold searches, the person with no lawyer in their contacts who's Googling at the worst moment of their week.
Most law firm websites are built to look credible to a client who already found them, not to actually get found: no location-specific pages, no consistent listings across legal directories, so the site never shows up for the plain-language searches a client actually types.
Check how many of your current listings actually agree with each other on your business name, address and phone number, and that's usually where the real gap is.
| Option | Ongoing management | GBP + citations + landing page | Monthly cost |
|---|---|---|---|
| Nobody managing it | No | No | Free, and it shows |
| One-time freelancer project | No | Sometimes, then it fades | One-off fee, then nothing |
| A law firm does it themselves | Rarely | Partial | Time pulled off other work |
| Basex8 | Yes | Yes | $67 first month |
It's one call with no pitch, and you'll come away knowing more about your law firm either way.
No pitch, just a conversation. Pick a time that works and tell us a little about your law firm.